Textile and apparel industry: Internet celebrity economic industry map

Why does the textile and apparel industry study the Internet celebrity economy?

The scale of the Internet celebrity economy market is huge. In 2014, the scale of China's clothing online sales transactions reached 615.3 billion yuan. We conservatively estimate that the scale of the online celebrity clothing market is expected to exceed 100 billion.

Clothing is the easiest physical item category for "net celebrities". Ruhan, Tisu. They all come from the innovative business models of apparel companies. Enlight Media invests in Hangzhou Tisu, and the Internet celebrity economy is on the wind again. It is expected to rebuild the traditional textile and apparel industry through e-commerce and Internet celebrity brands, and provide a new business model for the transformation of traditional textile and apparel enterprises.

The demand for clothing is large, the differentiation is obvious, the tone is clear, and the supply chain is relatively simple. Gong's alienation is obvious, which makes the clothing tonality clear and flexible pricing. The supply chain is relatively simple, the industry has overcapacity, and it is easy to obtain high-quality and low-cost products. Apparel companies can take advantage of their advantages in the apparel supply chain to help internet celebrities realize their profits and it is the easiest way to cut into the internet celebrity economic industrial chain.