Where will the development of the clothing industry go in the future?

In the era of Internet+ advancing all the way, Internet+ is no longer a new topic for apparel companies. At the moment, most people's consumption habits and the traditional marketing model of the clothing industry have been broken, which can be said to be a good opportunity for some brands to overtake a corner. In the future, where will the development of the apparel industry go? Seize the opportunity to win.

　　 Correct use of Internet thinking

The Internet is just a tool, just a way of thinking, and more is that you have to use the user system, stand on the value of user consumption, stand on the process of your industrial chain, and you can help this industrial chain provide What kind of value.

　　 Internet thinking is applied to the market, and what it ultimately connects is the word service. Clothing companies need to seriously think about how to provide more services and how to provide more convenient services, so that consumers can pay and consumers are willing to approach.

　　Grasp the industry development trend

　　 One person can't do a group of people, a group of people can't do a team, a team can't do a trend.

　　What is the trend? The new normal of the economy is the trend, the Internet thinking is the trend, and the supply-side reform is also the trend. Dr. Wang Desheng, a professor at the School of Management of Shandong University, said that the trend is irreversible.

Under the new normal of the economy and the background of Internet+, the apparel industry must transform from product thinking to industrial thinking, carry forward the spirit of craftsmanship, improve product quality, focus on customer experience, optimize industrial structure, use Internet thinking to innovate marketing methods, and accelerate corporate transformation upgrade.

　　 always pay attention to user thinking

　　 Many examples tell us that future home manufacturing companies must have customer thinking or user thinking.

　　 Consumers are people who live in groups. The products developed by companies based on user thinking will greatly enhance the user experience and also allow consumers to change from passive to active participation, so experience becomes more and more important.

　　Data shows that the post-80s population is close to 210 million, and the post-90s population has reached 210 million. The two groups together make up close to 420 million. Therefore, the main force of future market consumption will be concentrated in the post-80s and post-90s groups. Personalization, fashion and youth are the main characteristics of the clothing product consumer group in the future. Clothing companies should enhance the user experience of their products from the perspective of customers. Cultivate brand stickiness, cultivate brand fans, and make fans become corporate word-of-mouth communicators.

　　 make the best of strengths

　　 The barrel theory in the past is called the short board effect. Today’s new barrel theory requires you to work hard to find the longest board and make it the best.

In an environment of fierce competition, if a company wants to make up for its shortcomings, it is far too late to allocate speed, personnel, and resources. It is the new barrel theory.

　　 In other words, the new cask theory is only the core part of the company. The company must find the core DNA and maximize your genes. According to analysis by industry insiders, in the future, China's apparel industry will surely be the factory manufacturing enterprises that do a good job of quality, distributors do a good job of service, and change operating profits to service profits.

　　 Seize the mobile store

　　 Now everyone has a mobile phone, which is an important information acquisition channel and shopping channel, which can be called a mobile store. Through efficient retail service tools, such as APP, it can help consumers query nearby stores, obtain merchant discount information, support online payment, and pick up at the store; at the same time, it can help merchants obtain product/order/member information, manage customer tags and Marketing precision matching, etc. From this, companies can truly understand the needs of consumers and make consumers feel better services.